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The Merchants of Dirt Podcast, hosted by Kyle M. Bondo, is a podcast dedicated to helping you become a successful off-road race promoter.

Each episode provides you with Kyle's exclusive, behind-the-scenes perspective that only his 20+ years of producing endurance, trail, water, orienteering, mountain bike, and adventure races can provide. The result is a show that can help you start a new race, or improve on what you've already started.

Merchants of Dirt Podcast is part of Reckoneer Media and joins the Get Lost Racing Podcast in supporting Kyle's mission to teach race promoters how to start, direct, and grow successful races.

Dec 25, 2017

Merchants of Dirt Episode #42

There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.

Three Kings of Outreach

Today I answer listener emails regarding three very unique outreach strategies:

Paul wants to know if 4-weeks is enough time...


Dec 18, 2017

Merchants of Dirt Episode #41

Jennifer "Jelly" Crawford from The JellyVision Show walks me through the strategies and struggles of directing a conference from the ground up.

Enter the Jellysode

Jennifer "Jelly" Crawford from The JellyVision Show is the founder and event director of DC Podfest, a small but scrappy...


Dec 11, 2017

Merchants of Dirt Episode #40

Don’t be the single point of failure by being the only one with all the gear by building a few gear redundancy strategies into your plans.

Single Point of Failure (SPOF)

When someone has all the gear — all the tents, tables, and computers — then you have a single point of failure. In...


Dec 4, 2017

Merchants of Dirt Episode #39

There are some hidden challenges that hide within the multi-day slogfest that few one-and-done race directors have experienced.

Directing a Multi-Day Race

The multi-day race is a special kind of challenge that requires more than one plan, better communications, and hopefully a few hours of...


Nov 26, 2017

Merchants of Dirt Episode #38

Exploring a new trial on a holiday like Thanksgiving can be very rewarding so long as your plan includes these 7 important tips.

Tips for Visiting a New Trail

  1.  Do some research
  1. Bring the right gear
  1. Talk to the locals
  1. Plan for disaster
  1. Take a moment to enjoy the scenery
  1. Expect to...