Nov 19, 2017
Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.
Did you know your race is a product? Well, it is! Your race is a time sensitive, exclusive product that can only be experienced the...
Nov 1, 2017
When you compare your local races to championship races you learn that it's the same plan, course design, and processes, only on a bigger scale.
Merchants of Dirt Podcast released Episode #1 on On October 13th, 2016. It all started after I built...
Sep 12, 2017
Learn how to prepare yourself for the possibility that one or all of the four horsemen of race planning will show up and wreck your race.
Aug 27, 2017
You will never effectively adapt your races to unforeseen problems if you don't have any measures or metrics to base decisions on. I explore the process of deciding how to break up a race day category that had too many racers, and the advantages having (and not having) data gave me.
Jul 26, 2017
You need to be on your toes when it comes to combating those wannabe activists and trail extremists who are out to sabotage your race. In this episode, I teach you what you can learn about your own race day preparation process with a real-world example of a Mr. Murphy and his race day...