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The Merchants of Dirt Podcast, hosted by Kyle M. Bondo, is a podcast dedicated to helping you become a successful off-road race promoter.

Each episode provides you with Kyle's exclusive, behind-the-scenes perspective that only his 20+ years of producing endurance, trail, water, orienteering, mountain bike, and adventure races can provide. The result is a show that can help you start a new race, or improve on what you've already started.

Merchants of Dirt Podcast is part of Reckoneer Media and joins the Get Lost Racing Podcast in supporting Kyle's mission to teach race promoters how to start, direct, and grow successful races.

Nov 19, 2017

Merchants of Dirt Episode #37

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

Take Your Race Promotion on the Road

Did you know your race is a product? Well, it is! Your race is a time sensitive, exclusive product that can only be experienced the...


Nov 1, 2017

Merchants of Dirt Episode #36

When you compare your local races to championship races you learn that it's the same plan, course design, and processes, only on a bigger scale.

Merchants of Dirt Podcast Turns One!

Merchants of Dirt Podcast released Episode #1 on On October 13th, 2016. It all started after I built...


Sep 12, 2017

Merchants of Dirt Episode #35

Learn how to prepare yourself for the possibility that one or all of the four horsemen of race planning will show up and wreck your race.

The Four Horsemen of the Race Planning Apocalypse

  • Competition - You have to protect your top dates and locations
  • Permission - You have to be actively...


Aug 27, 2017

Merchants of Dirt Episode #34

You will never effectively adapt your races to unforeseen problems if you don't have any measures or metrics to base decisions on. I explore the process of deciding how to break up a race day category that had too many racers, and the advantages having (and not having) data gave me.

The...


Jul 26, 2017

Merchants of Dirt Episode #33

You need to be on your toes when it comes to combating those wannabe activists and trail extremists who are out to sabotage your race. In this episode, I teach you what you can learn about your own race day preparation process with a real-world example of a Mr. Murphy and his race day...