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The Merchants of Dirt Podcast, hosted by Kyle M. Bondo, is a podcast dedicated to helping you become a successful off-road race promoter.

Each episode provides you with Kyle's exclusive, behind-the-scenes perspective that only his 20+ years of producing endurance, trail, water, orienteering, mountain bike, and adventure races can provide. The result is a show that can help you start a new race, or improve on what you've already started.

Merchants of Dirt Podcast is part of Reckoneer Media and joins the Get Lost Racing Podcast in supporting Kyle's mission to teach race promoters how to start, direct, and grow successful races.

Jun 14, 2018

Merchants of Dirt Episode #50

These 50 race direction lessons learned can help you build your roadmap, refine your checklists, or just help you find a place to start.

50 Lessons Learned - The RD Roadmap

Welcome to an information-packed 50th episode of Merchants of Dirt and thank you for listening!

Listen along as I help...


May 29, 2018

Merchants of Dirt Episode #49

Racing Support Services is an entire industry that exists to make your racing business easier to manage, provide you professional services that you do not have to do yourself, and can free you up to build your business and think up new racing experiences.

Racing Support Services

Look like a...


May 21, 2018

Merchants of Dirt Episode #48

If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events.

#1 — Make your sport more appealing to women

This seems like a...


May 7, 2018

Merchants of Dirt Episode #47

The reason bad crews have worse leaders has everything to do with a race director that hires their friends, allows them to say and do anything they want, and approves of their bad behavior by doing nothing to stop them from ruining their business.

Observation #1

Problem - Deserted Finish...


Apr 23, 2018

Merchants of Dirt Episode #46

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.

Three Formats to Consider

This episode of Merchants of Dirt is about spectators. Or more specifically, three types of events that...