Mar 25, 2018
Your accountability to your customers begins when they arrive at your venue, and only ends when you are certain they have left your venue safely.
This episode of Merchants of Dirt is about race director accountability. More importantly, your accountability when it...
Mar 14, 2018
Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.
Insurance is a contract, represented by a policy, in which an individual or entity...
Mar 2, 2018
Collegiate sports clubs can give college kids a platform for racing while serving as your personal laboratory for testing your race direction ideas.
College Club Sports are their own animals. They can be hard to form and even harder to control. But once you...
Dec 25, 2017
There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.
Today I answer listener emails regarding three very unique outreach strategies:
Paul wants to know if 4-weeks is enough time...
Dec 18, 2017
Jennifer "Jelly" Crawford from The JellyVision Show walks me through the strategies and struggles of directing a conference from the ground up.