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The Merchants of Dirt Podcast, hosted by Kyle M. Bondo, is a podcast dedicated to helping you become a successful off-road race promoter.

Each episode provides you with Kyle's exclusive, behind-the-scenes perspective that only his 20+ years of producing endurance, trail, water, orienteering, mountain bike, and adventure races can provide. The result is a show that can help you start a new race, or improve on what you've already started.

Merchants of Dirt Podcast is part of Reckoneer Media and joins the Get Lost Racing Podcast in supporting Kyle's mission to teach race promoters how to start, direct, and grow successful races.

Mar 25, 2018

Merchants of Dirt Episode #45

Your accountability to your customers begins when they arrive at your venue, and only ends when you are certain they have left your venue safely.

Head Counts Matter

This episode of Merchants of Dirt is about race director accountability. More importantly, your accountability when it...


Mar 14, 2018

Merchants of Dirt Episode #44

Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.

What is Insurance

Insurance is a contract, represented by a policy, in which an individual or entity...


Mar 2, 2018

Merchants of Dirt Episode #43

Collegiate sports clubs can give college kids a platform for racing while serving as your personal laboratory for testing your race direction ideas.

The Collegiate Club Laboratory

College Club Sports are their own animals. They can be hard to form and even harder to control. But once you...


Dec 25, 2017

Merchants of Dirt Episode #42

There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.

Three Kings of Outreach

Today I answer listener emails regarding three very unique outreach strategies:

Paul wants to know if 4-weeks is enough time...


Dec 18, 2017

Merchants of Dirt Episode #41

Jennifer "Jelly" Crawford from The JellyVision Show walks me through the strategies and struggles of directing a conference from the ground up.

Enter the Jellysode

Jennifer "Jelly" Crawford from The JellyVision Show is the founder and event director of DC Podfest, a small but scrappy...