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The Merchants of Dirt Podcast, hosted by Kyle M. Bondo, is a podcast dedicated to helping you become a successful off-road race promoter.

Each episode provides you with Kyle's exclusive, behind-the-scenes perspective that only his 20+ years of producing endurance, trail, water, orienteering, mountain bike, and adventure races can provide. The result is a show that can help you start a new race, or improve on what you've already started.

Merchants of Dirt Podcast is part of Reckoneer Media and joins the Get Lost Racing Podcast in supporting Kyle's mission to teach race promoters how to start, direct, and grow successful races.

May 4, 2020

Merchants of Dirt Episode #54

Kyle talks about why building a community online with membership content is a better strategy for survival than replacing lost races.

Build a Community

Don't replace your races with a virtual equivalent. Instead, use this time to finally build your community. Spend time in...


Apr 15, 2020

Merchants of Dirt Episode #53

Kyle explores The Lockdown AR-style virtual activity challenge designed by Rootstock Racing and what you can learn from this experimental four-day event.

Race Invention is the Mother of Necessity

Rootstock Racing, based in Philadelphia, PA, is hosting The Lockdown: an AR-style virtual...


Apr 8, 2020

Merchants of Dirt Episode #52

Kyle explores how a virtual event can be organized and ideas for creating your own membership club to survive the shutdown.

Does a Virtual Race in the Woods Make a Sound

The pandemic is not going away anytime soon. So what is a racing company to do? Virtual Events! Explore a virtual event...


Mar 31, 2020

Merchants of Dirt Episode #51

Kyle challenges race promoters to pivot quickly towards asynchronous competition and virtual events if their business is to survive this pandemic.

Keep Racing with Asynchronous Virtual Events

The world has been turned on its head with the pandemic of COVID-19. What is a race promoter to do...


Jun 14, 2018

Merchants of Dirt Episode #50

These 50 race direction lessons learned can help you build your roadmap, refine your checklists, or just help you find a place to start.

50 Lessons Learned - The RD Roadmap

Welcome to an information-packed 50th episode of Merchants of Dirt and thank you for listening!

Listen along as I help...